• by Teresa Buyikian , June 30, 2025

Baskin-Robbins is inviting customers to cool down this summer with a new menu inspired by one of Hollywood’s hottest actresses.

Sydney Sweeney, perhaps best known for her roles in “Euphoria,” and “The White Lotus,” has teamed up with Baskin-Robbins on the “Sweet on Sydney” menu.

Available beginning July 1, the menu contains two new colorful concoctions: Sydney’s Signature Scoop, which is Rainbow Sherbet in a chocolate-dipped waffle cone with rainbow sprinkles and gummi bear minis, and Sydney’s Signature Fizz, which has Rainbow Sherbet and Starry lemon lime soda topped with gummi bear minis.

Sweeney is featured in a national digital, broadcast and streaming campaign for the launch of the new menu. In the 60-second spot, seen here, Sweeney is the ice cream chain’s super fan, waiting for the shop’s doors to open daily while an employee looks on, starstruck. She appears in various glamour-type shots holding her new BR treats, and ends the spot with “Summer’s looking sweet.. only at Baskin-Robbins.”

“We are always looking to give our Baskin-Robbins guests their favorite flavors in new and exciting ways,” said Baskin-Robbins vice president of marketing and culinary, Nicole Boutwell in a statement. “Sydney’s love for Baskin-Robbins runs deep and we are so excited to put her signature scoop on the menu alongside a new… way to enjoy it in a Fizz.”

Sydney’s Signature Fizz is available in a limited-edition, color-changing, collectible gummi bear cup for an additional charge.

Along with the spot, Baskin-Robbins is promoting the Sweet on Sydney menu in-store and online via its social platforms on Instagram, TikTok and YouTube.

The brand is also celebrating National Ice Cream Day on July 20 with deals the entire week of July 20-26, during which customers can get $5 off orders of purchases of $20 or more through the Baskin-Robbins app, online, in-shop or through a third-party delivery partner.