• by Teresa Buyikian , Yesterday

Beginning today, Chick-fil-A’s famous Cows have returned for a third year, with the company launching Code Moo digital game missions, food prizes, Cow swag and a new promo film.

The brand’s in-app game, Code Moo, will begin three weeks of digital missions every Tuesday from July 15 through Aug. 4. Chick-fil-A One rewards members can win food prizes such as medium Waffle fries, Chocolate Chunk cookies or a five piece order of Chick-fil-A Nuggets by teaming up with the game’s cow characters Daisy, Sarge and Carrots. Play takes place at the fictional Circus Burger Headquarters, where players try to take down the burger establishment.

Also available to view in the app is the new “Udder Chaos” animated short, which stars the Cows in a “high-spirited mission” as they attempt to take down Circus Burger Headquarters. A preview can be seen here.

"The Cows have been a much-loved part of Chick-fil-A's story for nearly 30 years, and we enjoy finding new ways to celebrate them along with our guests," said Dustin Britt, executive director of brand strategy at Chick-fil-A in the announcement. "

Younger kids are also getting some custom Cow content, as they have their own “secret” missions in the Chick-fil-A Play app, as well as access to “new family entertainment starring the camera-ready Cows.”

And of course the Cows need their own podcast: “Cow Tales,” a family-friendly podcast with episodes under 10 minutes.

Lastly, the brand dropped a new line of Cow Collection merchandise for summer. The lineup includes a reversible branded bucket hats and Pickleball sets branded with “Eat Mor Chikin.’” The whole collection is available online, and selected stores will also have limited merchandise while supplies last.