
Vox Media’s The Verge will
launch several new newsletters over the next month and update its home page.
Readers will be able to follow topics and individual Verge journalists, view stories in a personalized home
page feed and receive them in a daily digest email.
The goal is to “give our readers more reasons to log in; more personalized recommendations for stories they
want to read; and more ways to access The Verge without any intermediaries,” says Helen Havlak, publisher of The Verge.
The first new
offering apparently will be the daily free flagship newsletter. There also will be several subscriber-exclusive offerings that will join Alex Heath’s Command Line and
Tom Warren’s Notepad as part of The Verge’s paid subscription.
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The names of these new newsletters have not yet been revealed.
The
Verge initiated a subscription paywall product last year in an effort to thrive during the “Google Zero” era when publishers no longer receive traffic from
Google.
“Google Zero is here, and the only currency that matters is direct loyal audience,” Havlak says. “We’ve spent years investing in
The Verge’s own platform, and are thrilled to launch the next set of features for our loyal users.”
The Verge was founded in 2011 to explore
how technology will change people's lives in the future.