backstage exclusive

CLR Brands' CMO Jaci Volles on Turning a Legacy Cleaning Brand into a Cultural Moment

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

This week, we’re shining a spotlight on Jaci Volles, CMO from CLR Brands. She also shared her take on what legacy brands often get wrong, why humor works when it’s real, and how they tapped emotion and insight to connect with a new generation.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.

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