It didn't take Leah Meranus long
to land after departing as North American CEO of Dentsu X earlier this week. A little more
than a half hour stroll to PMG's Flatiron District offices in New York City, where she is taking on the new role of senior vice president of customer success.
In the process, Meranus is poised
to make PMG's burgeoning NYC outpost more of a strategic hub for the fast-growing Texas-based independent media services agency.
"PMG isn’t reinventing legacy models or retrofitting for
the future. It is already operating there with a foundation rooted in technology and a team that is trained and empowered to lead what’s next," Meranus notes in a statement, singling out PMG's
Alli operating system "as a true differentiator, combining unified data, automation, and intelligence in one platform to drive meaningful, customer-centric outcomes."
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Meranus, who officially
begins her new role in September, will report to PMG President Jon Dupuis, and is the latest high-profile talent addition to the agency's New York Office, including long-time IPG Mediabrands exec Chad
Stoller, who joined as global head of media in April, and former Dentsu Americas COO Andrea Terrassa, who joined as PMG's COO in March.
In her newly created position, Meranus will focus on PMG
client strategies and business transformation.
Dallas-based PMG PMG has had a New York City office since 2014, but significantly expanded it in 2022, and currently has a team of more than
100 working there.