• by Wayne Friedman , August 7, 2025

In completing its upfront deal-making, TelevisaUnivision’s overall advertising dollar volume was “consistent” with year-ago efforts, according to media executives.

While the company’s upfront grew to a record number of clients participating in buying upfront deals, dollar volume was virtually the same as a year ago. Major gains were made for its ViX brand streaming platforms and other digital media.

In a statement, Tim Natividad, president of U.S. advertising and marketing at TelevisaUnivision said: 

“TelevisaUnivision’s upfront is a powerful proof point of how we’ve modernized our content and capabilities to meet the evolving needs of our customers across all mediums -- traditional network, mobile, social, and digital.”

Natividad didn't disclose other financial details. 

TelevisaUnivision posted a similar upfront performance to year-ago results is how a number of other major legacy TV-networks viewed their upfront efforts, according to media buyers
-- especially those with limited high-profile sports programming events.

For the full year 2024,TelevisaUnivision’s reported U.S. advertising revenue grew 2% to $1.8 billion versus the year before.

National TV upfront deals -- which occur in the summer months before the traditional TV season starts in September -- typically represent a major buying period for brands where a significant volume of advertising business takes place. Anywhere from 55% to 75% of TV network inventory gets sold during this period.

Just before the start of the TV’s annual upfront advertising market, TelevisaUnivision announced its veteran TV media executive Donna Speciale would be departing as president of U.S. advertising sales and marketing. Speciale had been at the position for the last four-and-one-half years.

Natividad took a new senior advertising position on June 9.