• by Doug Parks , August 15, 2025

After a long day, a satisfying dinner is what we crave. Getting to that meal—the planning and decision making, the grocery shopping, cooking, and cleaning—very few people relish that end-to-end on a weeknight.

Solving that friction is why meal service and delivery companies are growing rapidly. They take out the guesswork and the effort so we can get to good part: The dining and the socializing.

But as this still somewhat nascent category begins to crowd with competition, how does a brand stand out?

As marketers dive headfirst into the algorithmic era, adopt rigid expectations for performance, and build campaign strategies around virality, Feast & Fettle has a refreshing perspective on blending modern marketing with traditional brand building. They reject the food delivery label, embracing a hospitality identity that sells our most valuable asset: Time.

This week, we sit down with Alon Rivel, Chief Marketing Officer at Feast & Fettle, to talk about the importance of branding and creating emotional connections, how he’s using AI to support—but not replace—good marketing, and the meal company’s unique approach to selling moments and memories in lieu of overly-glorified food.

You can listen to the entire podcast at this link.