• by Adam Buckman , 8 hours ago

A Brian Cox commercial for Uber One for Students won the 2025 Emmy Award for Outstanding Commercial during Sunday's at 2025 Creative Arts Emmy Awards in Los Angeles.

Titled “Brian Cox Goes To College,” the spot was produced by O-Positive for ad agency Special US. The director was David Shane.

The spot was one of six nominees announced in July.

The others included: “Batman Vs. Bateman” for State Farm: Highdive (ad agency), Hungry Man (production company); “The Boy & The Octopus” for The Walt Disney Company: Adam & Eve/DDB (ad agency), Hungry Man (production company); “Flock” for Apple Privacy: TBWA\Media Arts Lab (ad agency), Smuggler (production company); “So Win” for Nike: Wieden and Kennedy (ad agency), Somesuch (production company); and “Heartstrings” for Apple AirPods Pro: TBWA\Media Arts Lab (ad agency), Smuggler (production company).