• by Ray Schultz , 11 hours ago

Condé Nast has launched a platform to facilitate creator-led ecommerce. 

The announcement last week states that the new platform, Vette, will enable creators to design, curate and manage their online storefronts, and to own their audiences via a revenue-share model. 

The goal is is to reshape how people shop by uniting trusted voices, top-tier global brands, and AI-powered creator tools into one seamless, content-driven marketplace platform,” said Lisa Aiken, executive fashion director, Vogue and senior vice president of commerce, Condé Nast, in a statement. 

The key features include commerce at scale, new distribution for brands, AI-enabled creator tooling and the creator-share model.

“Over the last five years we’ve made investments in our commerce capabilities and have seen major growth every year as a result,” said Roger Lynch, chief executive officer, Condé Nast, in a statement. “Now, we’re building on that foundation with Vette, a model that helps creators thrive and brands grow stronger connections with consumers. It’s a step that sets a new standard for what the future of commerce can be.”