People Inc. has acquired Feedfeed, a
food publisher and creator network.
The terms were not disclosed.
The purchase is a step in
People Inc.’s strategy to accelerate and diversify growth off platform, including via social media, email, news aggregators and live events. Off-platform views have grown by 50+% over the last
two years.
People already attracts 80 millions users a month across brands
like Allrecipes, Food & Wine and Serious Eats.
“Feedfeed is
the premiere food influencer network–its properties reach millions of people daily across social outlets and its network of food creators has become a go-to for top advertisers,” says Eric
Handelsman, senior vice president and group general manager of food at People Inc. “We are the largest publisher of food content online, and Feedfeed instantly strengthens our reach and
influencer marketing capabilities, providing a proven playbook to enhance social and influencer offerings across People Inc.”
advertisement
advertisement
Feedfeed also provides a
playbook to extend its influencer model to new categories like beauty, travel, and entertainment. Co-founder Julie Resnick and the entire team of 11 will be joining People Inc., based in LA. The
product was founded by Dan and Julie Resnick in 2013.