• by Ray Schultz , Yesterday

The Arena Group Holdings, Inc. has acquired the intellectual property of ShopHQ from IV Media, LLC.  

The terms were not disclosed. 

“With the acquisition of ShopHQ, a former $500 million plus revenue company, through the utilization of ShopHQ’s powerful first party customer data and Arena’s reach to millions of engaged readers daily, we aim to synergize and monetize commerce and content across our digital platforms,” says Paul Edmondson, chief executive officer of The Arena Group, in a statement. 

Edmondson adds, “The vision is to create pools of first party data sets allowing our advertisers to reach specific, targeted audiences leading to an increased value of our programmatic inventory.”

Arena Group plans to develop a more dropship-focused inventory relationship with vendors.

“Combining Arena’s capabilities with live-selling and commerce content will enable ShopHQ to excite current customers while engaging and converting new ones,” says Jessica Gregory, general manager of ShopHQ. 

Last week, Arena Group announced it had acquired the digital assets of Lindy’s Sports, a sports publication founded in 1982. The company plans to relaunch the Lindy’s Sports site by the end of October.