Sound ridiculous? According to Roger Wachtell, owner of Van Nuys, Calif.-based Artistry in Motion, "It all comes down to the imagination of the company and the message they want to get out there."
The confetti runs anywhere in size from 0.25 to 5 inches. Marketers can order custom die-cut confetti in the shape of their logo, or they can include a message and image imprinted on confetti or streamers. "Put a message on a piece of confetti and it instantly becomes a souvenir," Wachtell says. And a branding opportunity.