• by Ray Schultz , 11 hours ago

Bloomberg Media and Sports Business Journal (SBJ) have formed a subscription partnership to provide readers with news at the intersection of sports and business. 

The arrangement will allow Bloomberg’s subscribers to better understand decisions taking place in the boardroom and on the playing field, Bloomberg says in its announcement.   

Non-subscribers can obtain a year of Bloomberg.com and six months of SBJ access for $299.

“SBJ has trusted relationships with sports team owners, agencies, and rights holders, and this partnership gives Bloomberg readers strong visibility into that decision-making ecosystem,” says Julia Beizer, chief operating officer at Bloomberg Media, in a statement.   

Beizer adds, “Sports has also increasingly become a driving force in media, technology, and finance. This partnership allows Bloomberg’s 680,000+ subscribers to deepen their business of sports coverage, further connecting the decisions taking place in the boardroom and on the playing field.” 

Bloomberg Media offers sports coverage through the Bloomberg Business of Sports newsletter, the Business of Sports podcast and radio program, original programming such as The Deal with Alex Rodriguez and Jason Kelly, and live events like the Bloomberg Power Players Summit.