Business Insider is doing just what its parent, Axel Springer, advised it to do several months ago. The business newsroom is going all in on AI.
It is planning to offer stories
under the Business AI byline that are "created by AI and edited by human editors, who are responsible for the overall quality, including accuracy and fairness, of everything we publish," it says in a
statement on its site.
The site also explains: “Business Insider sees AI as a valuable tool. Newsroom staff may employ approved tools to assist with drafting,
transcription, research, data analysis, fact-checking, and more. There is always human oversight when our journalists use AI, and they are responsible for the accuracy, fairness, originality, and
overall quality of everything we publish.”
It continues: ”We also use AI for some automated products without human oversight, such as our search tool
and audio briefing. We transparently label any products or content fully generated by AI. The technology, industry standards, and the law around AI are all evolving, and our thinking on this may
evolve over time.”
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It is true that the standards are evolving. Most newsrooms do not allow totally AI-written stories, although they may have different
rules about labeling the use of AI for research and to help in the workflow process.
“Nobody in the company has to explain in the company why she or he is
using AI to do something — whether to prepare a presentation or analyze a document,” said CEO Mathias Döpfner during an employee meeting earlier this year. “You only have to
explain if you didn’t use AI. That’s really something you have to explain because that shouldn’t happen.”
The Business Insider site
echoes this, stating that it sees AI as a valuable tool.
“Newsroom staff may employ approved AI tools to assist with drafting, transcription, research,
data analysis, fact-checking, and more,” the site states. “There is always human oversight when our journalists use AI, and they are responsible for the accuracy, fairness, originality,
and overall quality of everything we publish.”
But the publication also says: “We also use AI for some automated products without human oversight,
such as our search tool and audio briefing. We transparently label any products or content fully generated by AI. The technology, industry standards, and the law around AI are all evolving, and our
thinking on this may evolve over time.”
The story was first reported by the New York Post.