Have you ever wondered why sports analysts on a TV show would be
asked if they think a quarterback will get more than 233.5 yards passing this week? Or whether an NBA player will score more than 28.5 points tonight? Seems like strangely specific things to ask. They
certainly have …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.