• by Ray Schultz , 10 hours ago

Chloe Malle, the head of editorial content at Vogue, has a new title in her portfolio. Teen Vogue is joining Vogue.com.

Malle will now oversee it as Versha Sharma, editor in chief, leaves the company, Vogue Business reports. 

Teen Vogue will remain a distinct editorial property. But it will reside under the Vogue umbrella, and presumably will seek to move those teenage readers to the parent title. But this could be seen as a downgrade.  

Vogue also hopes to deliver a more unified reader experience across the brands. Vogue Business also recently moved to the parent site.

This change is part of a larger move to expand theVogue ecosystem, Vogue Business reports. And it is designed to provide a more unified experience across titles. 

“As the media industry changes so quickly, we are thrilled to have Teen Vogue join the Vogue platform, allowing its content to reach a larger audience and inspire young people globally,” says Anna Wintour, global chief content officer for Condé Nast and global editorial director of Vogue. “We’re so grateful for Versha’s leadership and the impact she’s had during her time at Teen Vogue.”

Malle says: “I remember when Teen Vogue launched, I read every page on the bus home from cross-country practice. I loved it then and I love and respect it now and am committed to continuing and supporting its point of view and sensibility.” 

Teen Vogue will focus on career development, cultural leadership and other matters that concern young people.

“We are looking forward to this new chapter,” Malle adds. “In our increasingly fragmented media landscape, making all Vogue — Teen Vogue and Vogue Business — accessible in one place sets us up for growth.”