• by Erin Everhart , Staff Writer, 10 hours ago

After a 3-year hiatus, Stranger Things is finally returning to Netflix next week with their Season 5 premiere, and boy are people excited. The 80s cult-classic has made nostalgia popular for people who never even lived through decade. They’ve mastered the art of making retro feel relevant.

Wherever there’s a hotly anticipated release, there’s a bounty of brands close behind all vying to ride the culture wave. Everyone remembers what happened when Taylor Swift announced her new album, right? McDonald’s. Hot Wheels. Game Boy. Wrangler. LEGO. They all jumped on the bandwagon. Even the WNBA released limited-edition Indiana Fever jerseys.

One brand is also reviving its retro roots, tapping into those warm-and-fuzzy memories of what made the 80s so great (says the woman who was still in diapers during the decade). Chips Ahoy! is one of the brands that just feels warm and familiar, like coming home and dropping your backpack on the kitchen floor. Like staying outside until the streetlights come on. Like sneaking downstairs after everyone went to sleep to steal another sleeve.

Chips Ahoy! has teamed up with Stranger Things for its first-ever pop-culture collaboration, reimagining the beloved cookie for the next generation. There’s an LTO. New packaging. A digital extension. IRL activations. Even celebrity partnerships. They covered it all.

Mili Laddha, Senior Director of Marketing for Chips Ahoy! at Mondelez, joins us to share how the team found the sweet spot between nostalgia and now and why making legacy feel fresh just might be the ultimate superpower. Listen to the full episode here.