• by Tanya Gazdik , 4 hours ago

The popular Barkley family of dogs is back in the latest installment of Subaru of America’s long-running  “Dog Tested. Dog Approved.” campaign. 

Seven new spots from Carmichael Lynch show nearly the brand’s entire lineup of vehicles in both in 30-second and 15-second versions.

To round out the campaign and extend its celebration of pets, Subaru returns as the exclusive automotive sponsor of Puppy Bowl on Animal Planet for the 16th consecutive year. Puppy Bowl, the original and longest-running call-to-adoption television event, returns for 2026.

The first new TV spot “The Chase” debuted on Peacock during Sunday’s primetime football game on Nov. 16. In the spot, the Barkleys are shown in a Subaru Crosstrek Hybrid during an adorable car “chase” with the iconic Oscar Mayer Wienermobile, driven by a Dachshund, which is often called a “Wiener dog” due to its long torso.

In “Roundabout,” the Barkley family has all the range needed as they find themselves circling a roundabout in their Subaru Forester Hybrid. 

Dogs in the neighborhood are stunned to see the Barkleys behind the wheel of  the completely redesigned Subaru Outback in “New Look.”

Getting dirty is second nature to Subaru vehicles and the Barkleys wash the mud off their Subaru Outback Wilderness in “Handwash.” 

In “Tracking,” the Barkleys use their Subaru Trailseeker EV to quietly sneak up on a squirrel during a family outing.

“New Car Smell” features Papa Barkey bringing home the Subaru Uncharted EV.

Finally, during an otherwise peaceful drive in their redesigned Subaru Solterra EV, baby Barkley breaks the silence from the backseat in “Squeak.”

The spots are available to view on the Subaru of America YouTube channel’s "Dog Tested. Dog Approved." playlist.

Subaru owners have always had a deep love for their pets, especially dogs, and that connection continues to inspire the automaker’s work, says Alan Bethke, senior vice president of marketing at Subaru of America, Inc.

“The Barkleys perfectly capture the joy, adventure, and fun-loving nature that defines Subaru owners in these latest ads, showing how Subaru is part of life’s everyday moments for people and pets alike,” Bethke says in a release.

Subaru’s love affair with pets is a year-round effort, and is captured on their website, www.subaru.com/pets and on social media using the #SubaruLovesPets hashtag.