The New York Times is not the only publisher that is doing well with recipes. People Inc. also offers them, and it had a banner week leading up to Thanksgiving with its MyRecipes
platform.
MyRecipes drew an average of 14,000 signups a day during that week, its highest seven-day average. On November 26, it pulled 20,000.
And leading up to
Thanksgiving, readers were saving 130k recipes per day and the total has exceeded over 15 million in the post-Thanksgiving period.
MyRecipes has surpassed 2 million
registered users and is continuing to grow.
Readers can sign up for free on the site that says, “Never Lose a Recipe Again.”
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