• by Teresa Buyikian , 3 hours ago

Dave & Buster’s is expanding a lively game experience nationwide by teaming up with Chain on some fitting new merch.

Beginning this month, the Dave & Buster’s Human Crane will now appear in over 112 locations nationwide. Described as a “full-body game experience that turns guests into the claw, where they are lowered down into a bin of huge prizes to grab whatever they choose,” the game will continue to roll out to additional Dave & Buster’s locations throughout the season.

To promote the national Human Crane, Dave & Buster’s partnered with Chain, which develops immersive events and collectibles for brands, to create The Claw Purse.  The purse has a bright orange frame with clear paneling and a “sculptural” claw charm inside.

“We’re always looking for new ways to bring our guests into the experience,” says Melissa Powers, senior director of marketing at Dave & Buster’s, in a statement. “The Claw Purse is a fun, unexpected extension of one of our most loved games and a celebration of the Human Crane’s expansion nationwide. Partnering with Chain to bring this idea to life helped us tap into a fresh, cultural perspective and the result is a fashion accessory that reminds people great entertainment can show up anywhere, even your purse.”

The Claw Purse was unveiled this past weekend at Chain’s Holiday House, an influencer event that also brought together such brands as Cracker Barrel, Sonic Drive-In, Arby’s and Dutch Bros.

The purse is available beginning Dec. 9 for $80 on shop.daveandbusters.com and eatatchain.com while supplies last.

Dave & Buster's Entertainment has 241 venues in North America under two brands: Dave & Buster's and Main Event. There are currently 180 Dave & Buster's branded stores in 43U.S. states.