Marketers face a critical issue as 2026 approaches: How do they get their email into the inbox?'
The marketplace offers many possible solutions, including some based on AI. But
how do you pick them?
For instance, Warmy.io, an Israeli startup, offers tools designed to increase the percentage of emails reaching their destination.
"E-mail is a
critical marketing channel, but more and more companies are finding that their emails don't reach their destination," says Daniel Shnaider, co-founder and CEO
of Warmy.io.
Warmy.io’s technology is based on artificial intelligence that simplifies the process of "warming up domains.”
The system is
comprised of a network that sends more than 50 million emails per day. This system generates data that enables the firm to identify trends, determine what types of emails are marked as spam and alert
clients on what to do.
Many tools are available now, so this is not an endorsement. For instance, Google Chrome can tell the sender where
the email landed.
At the same time, the big email providers are putting new rules into place -- and email senders need help.
This story was updated to provide new
information: Constant Contact denied a claim by Warmy.io that the firms have a strategic partnership.
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