• by Ray Schultz , Columnist, Yesterday

Marketers face a critical issue as 2026 approaches: How do they get their email into the inbox?'

The marketplace offers many possible solutions, including some based on AI. 

For instance, Constant Contact, a digital marketing company based in the U.S., has formed a strategic collaboration with Warmy.io, an Israeli startup, in an effort to improve email deliverability. 

Warmy.io offers tools designed to increase the percentage of emails reaching their destination.

"E-mail is a critical marketing channel, but more and more companies are finding that their emails don't reach their destination," says Daniel Shnaider, co-founder and CEO of  Warmy.io.

Warmy.io’s technology is based on artificial intelligence that simplifies the process of "warming up domains.”

The system is comprised of a network that sends more than 50 million emails per day.

This system generates data that enables the firm to identify trends, determine which types of emails are marked as spam and alert clients to help determine what to do.  

The arrangement combines Constant Contact's marketing strategy and Warmy's technological capability.

"Our two teams are focused on helping businesses get better results from email," the firms say in a joint statement. “This collaboration opens the door to creating even more value for our users, as it grows, and helps them make smarter decisions." 

In addition to Constant Contact, Warmy.io's business partners include Wishpond and Everflow, as well as marketing automation and CRM systems like HubSpot, SMTP.com, ZeroBounce Mandrill, ZoomInfo and GlockApps.

Many tools are available now, so this is not an endorsement. For instance, Google Chrome can tell the sender where the email landed.

At the same time, the big email providers are putting new rules into place -- and email senders need help. 

As for Warmy.io, the company says it has attained profitability without raising significant external capital.