• by Teresa Buyikian , 8 hours ago

Shake Shack is ringing in the new year with a menu that targets customers who are making health-focused resolutions.

The brand's Good Fit Menu is now available at Shake Shack locations nationwide for a limited time. Built from the chain’s core menu, it features a “curated lineup of feel-good options and easy modifications” such as the Chicken Shack Lettuce Wrap and Gluten-Free Double ShackBurger.

“This time of year, we know many of our guests are looking for a lighter, feel-good option to fit new goals and routines, but they shouldn’t have to sacrifice flavor to get there,” Luke DeRouen, Shake Shack chief communications officer, told Marketing Daily. “The Good Fit Menu was curated with exactly that in mind, offering flexibility and thoughtful choices while still delivering on the quality and experience people expect from Shake Shack.”

The menu was designed to enable customers to build meals that are in line with their health and dietary goals, such as high-protein (up to 52g), vegetarian, gluten-free and GLP-1-friendly.

The Chicken Shack Lettuce Wrap has white-meat chicken, pickles and buttermilk herb mayo in a lettuce wrap with 27g of protein, and the Gluten-Free Double ShackBurger comes on a gluten free bun with two quarter pound patties of 100% Angus beef with American cheese, tomato and ShackSauce, with 47g of protein.

Also on the menu is the Single ShackBurger Lettuce Wrap with 23g of protein; the Double Veggie Shack Lettuce Wrap with two veggie patties made with mushrooms, sweet potatoes, carrots, farro and quinoa,  in a lettuce wrap with 25g of protein; and the Double SmokeShack in Lettuce Wrap, with 52g of protein.