• by Teresa Buyikian , 5 hours ago

Value continues to be key in QSR menu pricing for 2026, and Taco Bell is part of the trend. This week the brand rolled out its new Luxe Value menu, available nationwide on Jan. 22.

The revamped value menu has 10 new and returning items, all priced at $3 or less.

The five new items include the Mini Taco Salad for $2.49 with seasoned beef, chipotle sauce, cheddar cheese, lettuce, tomatoes and refried beans in a tortilla bowl; the Beefy Potato Loaded Griller for $2.49, with seasoned beef, potato bites, nacho cheese sauce, chipotle sauce and reduced-fat sour cream, wrapped up in a tortilla and grilled; and the Chips & Nacho Supreme Dip, also $2.40, is essentially a new layer dip with chips.

 “The Luxe Value Menu was built on one ambition: to defy expectations of what value can be. Through extensive fan testing and bold innovation, we created menu items that deliver an elevated experience at an accessible price point,” says Luis Restrepo, CMO North America, Taco Bell, in a press release.

Returning items new to the Luxe Menu are the $1.19 Cheesy Roll Up, the $1.29 Spicy Potato Soft Taco, the $1.49 Cheesy Bean and Rice Burrito, the $2.29 Three Cheese Chicken Flatbread Melt and the $2.79 Cheesy Double Beef Burrito.

Rewards members get early access to the menu early on Jan. 16 through the Taco Bell app.

The brand is promoting the Luxe menu with its one-day Los Angeles “Laps of Luxury” event. Beginning Jan. 13, Taco Bell Rewards members can make a reservation via Resy to get a multicourse preview of the menu served directly to their cars through an “immersive drive-thru format.” While “sipping a champagne flute of Baja Blast,” participants will experience a “chauffeured, ten-lap journey through the drive-thru, with each menu item unveiled beneath a silver cloche as a string quartet serenades guests through the speakers."

Also 30,000 Rewards Members will get  chance to try a new Luxe Value menu item for $1 on Jan. 27, when the brand drops the deal into the app.