• by Teresa Buyikian , Yesterday

Pan

Panera has brought back its Asiago Bagel Stack sandwiches and added new breakfast Bagel Stack options in honor of National Bagel Day, Jan. 15.

The Chicken Roma and Spicy Steak Asiago Bagel Stacks have returned as permanent menu items for both lunch and dinner for $7.99 each. Both sandwiches contain 30g of protein and are available on an Asiago bagel or the new Asiago Everything Bagel, which is Panera’s first new bagel variety since 2014.

The new breakfast Bagel Stacks include the Wake-Up BLT Asiago Everything Bagel Stack with applewood smoked bacon, scrambled egg, tomatoes, arugula, salt and pepper and benedict sauce. The Farmhouse Duo Asiago Bagel Stack has applewood smoked bacon and sausage with scrambled egg, salt and pepper, and benedict sauce, and the Sausage & Egg Asiago Bagel Stack contains sausage and scrambled egg with American cheese, salt and pepper and a garlic aioli drizzle.

Customers who purchase an Asiago Bagel Stack on Jan. 15 will receive an additional Asiago Bagel Stack of their choice for free using the code “bagelstack” online or via the Panera app.

“Our guests asked and we listened – Stacks are back in a big way, including an all-new breakfast lineup that brings both freshness and flavor to Panera’s morning menu,” says Mark Shambura, CMO, Panera Bread. 

The brand has also released the limited-edition Stack & Spill, a Jenga-esque tabletop stacking game available for $7.99 that comes with a $10 Panera gift card.

To promote the stacks, Panera, with agency 72 & Sunny, created a new online spot featuring Bravo reality celebrities Ciara Miller and Venita Aspen, seen here. The two play the Stack & Spill game inside a Panera while eating stacks.