Havas this morning announced a majority stake
in Stockholm-based Ctrl Digital, which will become part of the Havas Media Network's global technology, data, and analytics practice, marking its expansion into Sweden and the Nordics.
Terms
were not disclosed, but Ctrl Digital was founded in 2018 and positions itself as a consultancy "specializing in digital analytics, measurement, and data activation."
Havas notes that Ctrl
Digital's addition to HMN bolsters local, full service agency in the region Bizkit Havas, as well as its Havas Village Sweden operations.