At our Travel & Hospitality Summit in Naples,
leaders from Hyatt, United, Southwest Airlines, NYC Tourism, Biltmore Hotel shared insights on emotional brand building, creating frictionless
experiences, partnerships, implementing AI, and
balancing personalization with privacy.
Catch the best moments from the on-stage discussions below.
Watch the full session recordings here and catch our next Travel & Hospitality Brand Insider Summit on Sept 28-Oct 1 in Austin, TX.
Jennie Peelle, VP of Global Media from Hyatt, explained how they align motivation and emotion with trip behaviors to create an emotional lever, making experiences
feel meaningful rather than transactional.
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Christina O'Rourke, Director, Creative Strategy and Content from United Airlines, shared how they analyze consumer behavior during travel disruptions to deliver a
frictionless experience via the app and SMS, allowing travelers to resolve issues quickly without needing to call.
Nancy Mammana, CMO from New York City Tourism +
Conventions, spotlighted the Founded By NYC 400th-anniversary campaign, including its partnership with Hamilton: The Musical and
local businesses to engage travelers.
Nicola Smith, Senior AI Program Advisor from Southwest Airlines, discussed what signals marketing teams should look for when implementing AI solutions into
workflows.
Maureen Holden,
VP, Marketing, eCommerce & Communication from Biltmore Hotel, discussed how they balance heritage with AI innovation and personalization with privacy to craft memorable,
guest-centric experiences.
If
you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.