• by Teresa Buyikian , Yesterday

Hardee’s latest promotion is helping pay back customers whose breakfasts from other QSRs may be lacking.

This week Hardee’s rolled out its new Frisco Breakfast Burger, made up of a USA Angus beef patty with cherrywood smoked bacon, egg, American cheese and hash rounds on toasted sourdough. The sandwich packs a whopping 42 grams of protein.

The brand is offering customers “Second Breakfast Insurance,” which gives Hardee’s My Rewards members  “who aren't satisfied with their breakfast,” a chance at a free, more fulfilling meal. Customers can submit their past breakfast recipe, or a photo of their “sad, unfulfilling breakfast that left them wanting more,” at hardees.com/nosecondbreakfast, after which they will receive an offer good for one complimentary Frisco Breakfast Burger combo.

“[W]e believe that the most important meal of the day shouldn't need a backup plan,” said Sarah Breymaier, vice president of brand marketing at Hardee's. “The Frisco Breakfast Burger was designed to keep our guests satisfied with significantly more protein than other breakfast sandwich options. Second Breakfast Insurance is our way of proving it.”

The promotion runs from through March 31, and eligible entries will be rewarded by April 3.

Hardee’s states that it currently operates approximately 1,400 restaurants in 31 states. Multiple sources reported late last year that the chain was set to close multiple locations after one of its largest franchisees allegedly failed to keep up to date with its payments. According to USA Today, the franchisee, ARC Burger, operated by High Bluff Capital Partners, is being sued by Hardee’s over missed franchisee payments on its 77 locations along with other contract obligations with the company.

The privately held Hardee’s has been struggling in recent years, with multiple reports that domestic sales have dropped more than 7% over the past five years. The most recent data reported systemwide U.S. sales dipping from $1.93 billion to $1.83 billion in 2024.