• by Joe Mandese , Yesterday

Stagwell, which has been investing heavily in expanding an AI tool chest differentiated from other agency holding companies, this morning announced a new enterprise-level role overseeing it for the organization and has named long-time tech strategist Michael Twedell to oversee it.

Twedell, who will serve as senior vice president-enterprise AI solutions, joins from digital transformation consultancy Bounteous, where he most recently was senior vice president-growth.

"We’re focused on building practical, differentiated solutions that move beyond fragmented AI adoption and deliver real-world impact for clients," Stagwell Chairman-CEO Mark Penn said in a statement announcing the appointment.