
Spilling the tea just got a bit more boozy.
Miller
Lite has partnered with gymnast and actor Livvy Dunne on a new campaign prompting consumers “to log off, show up and say, ‘yes’ to making real-life connections.”
Dunne
stars in the brand’s new “Legendary Moments with Livvy,” series of social videos.
The collab kicks off with the launch of a limited edition Miller Tea Time set, which the
brand says, “designed to elevate one of the most sacred social events: the debrief.” Inspired by the popular cultural trope of “spilling the tea,” the set contains a
custom-designed tea kettle with colorful Miller Lite logo, with a “built-in beer-puncturing mechanism.” Customers can insert a 12-oz can into the kettle itself to dispense beer via the
pour spout. The set is completed with four matching branded teacups and a silver saucer.
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In one video, seen here, Dunne demonstrates the
tea kettle while announcing to viewers that the “debrief is in session” and teasing some upcoming “tea.”
A limited number of the Miller Tea Time sets are available
online for $75 while supplies last.
Dunne will make personal appearances throughout the summer at “major cultural moment and festivals,” highlighted by the brand’s new
experiential space, The Social Lite Club, which debuts at the New Orleans Jazz Fest in April. The club is described as an “immersive, dual-level experience with a lively bar, second-floor
hangout and signature conversation pit.”