Commentary

Easy Writer: Gmail Adds Context And Personalization To New Feature

Some months ago, Gmail unveiled a feature called Help me write in Gmail. The communication was clear enough to say that the tool was designed for that purpose. 

But now there are a couple of additional functions that can assist users to write in their natural voice. A blog post this week lists them as follows: 

  • Topic contextualization: The feature can connect to Google Drive and Gmail based on the user’s prompt. It will then use the context from these apps to automatically insert relevant information into the email draft, reducing the time spent toggling between apps to find specific details.
  • Tone and style personalization: The Help me write tool can now create personalized email drafts that match the tone and tyle of your previously written emails. 

Please forgive a note of skepticism. This reporter would rather make his own mistakes and have the copy desk tone up his writing, adhering to the AP Stylebook--he doesn't like the idea of Gmail determining his "voice." And, hopefully, he is capable of writing his own emails to say he will be home at 6 p.m.

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Still, these capabilities have professional uses that can help sales teams. According to Gmail, you can use Help me write in Gmail to:

  • Respond to inquiries from customers and partners
  • Distribute information, documents, or materials to collaborators
  • Report progress, milestones, and project-related issues to leadership
  • Seek assistance or answers from team.
  • Provide or ask for feedback from peers.
  • Share team announcements or progress reports to the organization
  • Introduce new projects
  • Explore potential partnerships
  • Conduct teacher-parent- communications
  • Write grant proposals

Here's some information on availability:

Admins: This feature is available by default if both Gemini for Workspace in Gmail is enabled and Workspace Intelligence access to Gmail is enabled.

End users: This feature is available by default and activated for prompts that have relevant context. Visit the Help Center article to learn more about drafting emails with Gemini in Gmail.

There will be an extended rollout (possible longer than 15 days for feature visibility starting on May 5.

You might give it a try. It is now available in these plans:

  • Business: Business Starter, Standard, and Plus
  • Enterprise: Enterprise Starter, Standard, and Plus
  • Consumer: Google AI Plus, Pro, and Ultra
  • Education Add-ons: Google AI Pro for Education
  • Resources
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