• by Fern Siegel , May 15, 2026

Gale has created a new hub in Stagwell's London office to solidify the agency’s presence across EMEA. Global brand work includes Waymo and Diageo.

Murtaza Mirza will lead the office as vice president, strategy-head of EMEA, reporting to Global CEO Andrew Noel. Murza is a 10-year agency vet.

“We built Gale to help brands grow by connecting with their customers wherever they are. This expansion recognizes our growing global footprint through those efforts,” said Noel.

The London outpost positions Gale to bring strategy and creative to accounts in Europe and the Middle East. It will deliver fully integrated offerings, focusing on consultancy-style strategic advice and CRM capabilities.