• by March 28, 2006

Publicis Events Worldwide has gone on a massive creative hiring spree. ERIK ULFERS was named chief creative officer; BEN C. ROTH was named executive creative director; LYLE SANDLER was hired as chief strategist; BROCK DANNER was hired as senior creative director; PETER PROVOST was named senior creative director; and LORI NADLER wasnamed director of production, design.