AI cybersecurity is entering a new phase of consumer-like B2B marketing with a new campaign featuring Conan O'Brien hamming it up.
The campaign, developed by O'Brien's Team Coco for
Adaptive Security, a company helping enterprises thwart AI-enabled security threats, breaks with the promotional video above, which is a first-look at what is planned to be a series of 15 corporate
training videos.
The first full-length video in the series will address how AI-powered attacks are driving the fastest growth in incidents today, including deepfakes, voice cloning, and AI
impersonation.
The second video in the series will cover foundational topics every corporate security awareness program requires, including email and SMS phishing, QR code scams, password
vulnerabilities, physical security and remote work risks.
O'Brien's team co-wrote the scripts with Adaptive and improvised on set, bringing his signature smart and silly comedic instincts to
each topic.
"I teamed up with Adaptive Security just to figure out what these kids are up to. Turns out it's pretty cool," O'Brien states in a release announcing the campaign's rollout.
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