
Smoothie King taps a fan favorite reality star
for its latest ad effort featuring a summer combo with its latest protein-packed offering.
The smoothie chain has teamed up with reality TV personality Lindsay Hubbard, known for her stint on
Bravo's “Summer House,” where her love of sandwiches inspired various memes, merchandise and even a New York City sandwich crawl.
Hubbard promotes Smoothie King’s new limited
time Lindsay's Summer Duo, which includes a Chicken Flatbread combined with the brand’s The Activator Recovery Watermelon Smoothie.
She stars in a new online spot for the combo, seen here, where she playfully asks a Smoothie King employee “How many flatbreads have you made for me?,” riffing on her sandwich
line from the Bravo series.
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“Lindsay Hubbard's iconic sandwich moment and energetic personality make her the perfect partner to showcase how our new Flatbreads pair perfectly with
our signature smoothies, helping guests nourish healthy habits with a meal that's both delicious and nutritious,” said Claudia Schaefer, CMO at Smoothie King, in a release.
The spot runs
throughout the summer across connected TV, digital and social channels.
The brand’s Chicken Flatbreads, available in Chicken Chipotle, Chicken Ranch or Chicken Pesto, varieties, all
include grilled chicken, tomatoes and cheese wrapped in a toasted flatbread. Each flatbread has 15 grams of protein and approximately 270 calories.
The Activator Recovery Watermelon Smoothie
includes strawberries, coconut water, watermelon juice blend, protein blend and Gladiator vanilla protein, with 0 grams of added sugar, 340 calories and up to 27 grams of protein.