The intense summer heat, and a lack of proper beer
refrigeration, serves as inspiration for Natural Light’s newest giveaway.
Forget the beer fridge, the brand has rolled out the “CoolShed;” described as “a
shed-sized walk-in beer cooler primarily powered by roof solar panels that harness natural sunlight to ensure your Natural Light is ice cold… even in a heatwave.”
The Natural Light logo is featured prominent on the 250 sq. ft. walk-in cooler/shed, which comes complete with solar panels to keep beer cold. And the winner of the CoolShed will have plenty
to keep cool -- the prize also comes with a “lifetime” supply of Natty Light.
A :60 video (see above) promotes the CoolShed via the brand’s socials. The spot
opens on a man mowing his lawn in the blistering July heat. “Since the dawn of time, the sun's scorching rays have plagued thirsty do-it-yourselfers, making every job harder and every beer
hotter during the long, sweltering days of summer,” says a voiceover as the disappointed man reaches into an empty cooler for a beer. But suddenly the solar powered CoolShed appears in his yard.
“The cool shed is a first in home refrigeration technology harnessing natural light from the sun and transforming it into a lifetime's worth of ice cold natural light beer.”
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Now through July 31, consumers 21+ can enter here to win the CoolShed, which also includes a “lifetime worth of Natural Light beer
money,” in the form of a $15,531.60 prepaid card, which is approximately equivalent to 840 cases of beer. An additional 500 prizes of a $15 gift card are also available.
The
CoolShed is just Natural Light’s most recent promo in the brand’s ongoing celebration of blue-collar workers, DIYers and lawn enthusiasts. Previous giveaways have included a Father's
Day-themed ToolBar, which converted from a workbench to an entertainment center, Garageflage apparel and The Treadmower, which was an astro turf-covered treadmill that allowed the winner to mimic
mowing the lawn while in their garage during winter.