• by Teresa Buyikian , 8 hours ago

Johnnie Walker Blue Label has tapped popular young Hollywood star Callum Turner as its new global ambassador. 

The British actor is best known for his role in the “Fantastic Beasts” franchise as well as starring in the series “Masters of the Air” and the film “The Boys in the Boat.” 

The year-long ambassadorship kicks off with a :60 video (above) in which Turner is seen entering a luxurious hotel suite. He pours himself a Johnnie Walker Blue Label from the bar and proceeds to get ready for an event, putting on a suit and dress shoes. He pauses for a moment to jot something in his diary, then walks out the door. The viewer then sees he has written down the brand’s tag, “Keep Walking,” before leaving. 

“For over 200 years, Johnnie Walker has championed progress in all its forms, and Johnnie Walker Blue Label stands as its ultimate expression,” said Neil Shah, global brand director, Johnnie Walker. “Callum embodies that same spirit: quietly persistent, endlessly dedicated to his craft, forging his own path while staying true to his roots.” 

The video is the first in an ongoing social series, which position Turner as a leading man “putting Johnnie Walker Blue Label at the heart of every celebration, big or small.” 

Future videos will show Turner’s trip to the Johnnie Walker distillery in Scotland, where he will wil explore the “extraordinary lengths the master blender goes to in sourcing whiskies of sufficient depth and character.”