Sales Channel Combinations Used by Retailers in the US (% of respondents)
Based on a 2004 survey of 300 senior executives working on e-commerce initiatives, the e-tailing group finds that 97% of US retailers are selling online and roughly an equal amount of retailers are also selling through catalogs and store channels.
Sales Channels Used by Retailers in the US (% respondents)
Multi-channel retail is key, especially considering the September 2003 findings from The Dieringer Research Group, which reported that not only did consumers spend over $93 billion online in the 12 months prior to the study, but they also spent over $137 billion offline on Internet-influenced purchases.
Internet-Influenced Offline Spending and Direct Online
Spending (US Consumers. $ in billions)