Football season is back, and NHL’s
Official Pizza Sponsor has also returned with a deal that revives the chain’s famous old school offer.
From now through Sept. 13, Little Caesars has brought back its classic
“Pizza!Pizza!” offer where customers can get two large 1-topping pizzas for $4.99 each by using code “PizzaPizza” to order online.
Little Caesars first launched
its Pizza!Pizza! deal and tagline in 1979 to promote the chain’s buy one, get one pizza offer, which was often shouted by the brand’s cartoon “Caesar” mascot in ads. It retired
the line in 1998, only to resurrect it in 2012 as a tagline. The new “Pizza!Pizza!” offer once again ties the tag to a BOGO deal.
The promotion kicks off the brand’s fifth
year as official pizza sponsor of the NFL, which will also be marked by new national partnerships with Minnesota Vikings’ Justin Jefferson, Detroit Lions’ Jared Goff and San
Francisco 49ers’ George Kittle, along with an expanded roster of 21 local team partnerships.
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Jefferson will star in an upcoming national spot, while Goff and Kittle will appear in
national marketing throughout the rest of the season.
Along with the promo, Little Caesar’s Rewards members can play the Pizza!Pizza! Pregame in-app game for a chance to win the
additional rewards.
The pizza brand will kick off its NFL efforts in Seattle on September 8 by bringing the Little Caesars Love Kitchen to Byrd Barr Place. As part of the partnership with the
NFL and the Seattle Seahawks, the kitchen will serve pizza to the community.