Commentary

National Radio Revenue Leads Growth Through February

National Radio Revenue Leads Growth Through February

Based on the April release of the RAB Radio Revenue Index of more than 150 markets, national radio revenue continued its healthy climb with a 4% increase for the month of February 2006 compared to the same month from a year ago.  Local dollars continued to struggle, dropping 3% this February compared to last February.  The increase in national dollars was not enough to boost total combined local and national ad sales, which declined 2% in February 2006 over February of 2005. 

 On a year-to-date basis, Radio revenue results for the first two months of 2006 were similar to the figures for the month of February.  National dollars climbed 5% January through February of 2006 compared to those same two months in 2005.  Local business dropped 2% January through February 2006 compared to January through February 2005.

 The national ad sales index for the 1st two months of the year leads revenues for the period.

RADIO ADVERTISING BUREAU INDEX OF RADIO REVENUE

 

FEB. 2006 vs. FEB. 2005

 

YEAR-TO-DATE JAN - FEB 2006 vs. JAN- FEB 2005

Local Revenue

 

Local Revenue

 

All Markets

-3%

All Markets

-2%

Local Ad Sales Index

138.4

Local Ad Sales Index

139.6

National Revenue

 

National Revenue

 

All Markets

4%

All Markets

5%

National Ad Sales Index

137.9

National Ad Sales Index

152.1

Local & Nat'l Revenue

 

Local & Nat'l Revenue

 

All Markets

-2%

All Markets

-1%

Combined Ad Sales Index

138.3

Combined Ad Sales Index

142.2

Non-Spot Revenue

 

Non-Spot Revenue

 

All Markets

12%

All Markets

11

Grand Total Revenue

 

Grand Total Revenue

 

All Markets

-1%

All Markets

0%

Source: Radio Advertising Bureau, April 2006

The Radio Advertising Bureau Ad Sales Index equates base year 1998 to 100.  

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