National Radio Revenue Leads Growth Through February Based on the April release of the RAB Radio Revenue Index of more than 150 markets, national radio revenue continued its healthy
climb with a 4% increase for the month of February 2006 compared to the same month from a year ago. Local dollars continued to struggle, dropping 3% this February compared to last
February. The increase in national dollars was not enough to boost total combined local and national ad sales, which declined 2% in February 2006 over February of 2005.
On a year-to-date basis, Radio revenue results for the first two months of 2006 were similar to the figures for the month of February. National dollars climbed 5% January through February
of 2006 compared to those same two months in 2005. Local business dropped 2% January through February 2006 compared to January through February 2005.
The national ad sales
index for the 1st two months of the year leads revenues for the period.
RADIO ADVERTISING BUREAU INDEX OF RADIO REVENUE |
| FEB. 2006 vs. FEB. 2005 | | YEAR-TO-DATE JAN - FEB 2006 vs. JAN- FEB 2005 |
Local Revenue | | Local Revenue | |
All Markets | -3% |
All Markets | -2% |
Local Ad Sales Index | 138.4 |
Local Ad Sales Index | 139.6 |
National Revenue | | National Revenue | |
All Markets | 4% | All Markets | 5% |
National Ad Sales Index | 137.9 | National Ad Sales Index | 152.1 |
Local & Nat'l Revenue | | Local & Nat'l Revenue | |
All Markets | -2% | All Markets | -1% |
Combined Ad Sales Index | 138.3 | Combined Ad Sales Index | 142.2 |
Non-Spot Revenue |
| Non-Spot Revenue |
|
All Markets | 12%
| All Markets | 11 |
Grand Total Revenue |
| Grand Total Revenue |
|
All Markets | -1%
| All Markets | 0% |
Source: Radio Advertising Bureau, April 2006 |
The Radio Advertising
Bureau Ad Sales Index equates base year 1998 to 100.