The Audit Bureau of Circulations Friday released its first-ever summary of aggregated variance data for consumer magazine members. The summary reflects data for the 2003 calendar year based upon ABC
Variance Reports, and is designed to serve as a benchmark for future reports. The reports, which are distributed in April, August and December of each year, list publications whose Publisher's
Statement claims were reduced by more than 2 percent for the corresponding reporting period. The analysis of data for 12 months ending November 2003 shows an average adjustment of less than 1 percent
across the magazines audited.