Comparison Shopping to Pick Best Product, Best Price Nielsen//NetRatings reports that traffic to shopping directories and guides sites jumped during the week ending May 2, as nearly 13
million Mother's Day shoppers logged online to comparison shop, an eight percent week over week increase.
"The strong performance of comparison shopping sites during the last six months provides
yet one more indication of how search technology has gone mainstream," said Leslie Marable, senior analyst, Nielsen//NetRatings. "Comparison shopping sites address shoppers' needs to find the perfect
Mother's Day gift at the best price."
Fastest Growing Shopping Directories and Guides, Week Ending May 2 (U.S., Home)
| Unique Audience
(000)
5/2/2004 | Unique Audience
(000)
4/26/2004
| % Growth |
| 1. AOL Shopping | 1374 | 718 | 91% |
| 2. Froogle | 613 | 340 | 80% |
| 3. MSN
Shopping | 901 | 668 | 35% |
| 4. MySimon | 311 | 274 | 14% |
| 5. Quixtar | 285 | 263 | 8% |
Nielsen//NetRatings, May 2004
TheSmokingGun.com skyrocketed 121 percent to 959,000 unique visitors at work, during the week ending May 2. Office workers read up on the
"Friends" sexual harassment lawsuit that was reinstated by a California appeals court. More than 36 percent of the site's visitors viewed pages featuring a copy of the plaintiff's court filing.
NPS.gov jumped 38 percent at home, during the week ending May 2, as surfers plan summer trips to national parks. The site attracted 484,000 unique visitors with nearly ten percent visiting the Mammoth
Cave page. Future park visitors can find information on park fees and schedules, tours, weather, lodging and nearby attractions for all national parks.