Ad volume at The Wall Street Journal rose 7.5 percent in April and year-to-date linage increased 6.6 percent, Dow Jones & Co. said Tuesday. April linage increased 14.5 percent on travel, auto,
insurance, professional services and health care advertising. Linage fell 30.6 percent in April with an increase in software advertising offset by declines in other major technology ad categories. The
Journal's financial advertising increased 29.7 percent in April on strong gains in wholesale financial and tombstone advertising, which were partially offset by declines in retail financial
advertising. Classified increased 13.7 percent on gains in both real estate and other classified advertising.