• by Erik Sass , April 24, 2006

In an example of the lengths that TV networks must go to in order to reach people who may not be watching their promotions on conventional TV, Turner Broadcasting System will begin airing promos for TNT's upcoming NBA playoffs coverage to commuters on business in Atlanta and Los Angeles.

The promos, which have been scheduled to run on 3,586 transit-based TV screens on 1,650 buses in Los Angeles and 1,186 televisions on 537 buses in Atlanta, are part of TransitTV's municipal transit system network--which also covers Milwaukee, Orlando, Chicago, and soon, San Diego.

TNT's NBA promos will reach about 550,000 riders daily in Atlanta and Los Angeles, and will feature news about which teams are advancing, player stats, venues, and show times.

About 95 percent of the people watch it. About 90 percent like it. And 80 percent really like it, says TransitTV CEO Gerry Noble, citing the company's own research.