Online ad network BlueLithium today will launch Adpath 2.0, allowing publishers to sell ads on their audiences across sites on the BlueLithium network, as opposed to only on their own sites. The
Adpath 2.0 product includes two distinct lines--Adpath for Publishers and Adpath for Advertisers. Adpath for Publishers aims to help site owners expand their inventories by tagging their visitors with
cookies and serving them behaviorally targeted ads while they visit other sites on the BlueLithium network. The Adpath advertiser product enables advertisers to target their messages to segments of
BlueLithium's 100 million user-strong network.
--Shankar Gupta
