Athletic shoe and apparel marketer Adidas Thursday consolidated its global media planning and buying account for both its Adidas and recently acquired Reebok brands at Carat. The decision follows a
review that began in February, which included Adidas brand incumbent Carat and Reebok incumbent OMD. "We chose Carat for their strong strategic vision and their commitment to our business. We are
confident that Carat will extend our successful partnership to deliver growth of the adidas and Reebok brands through the World Cup to the Beijing Olympics and beyond," stated Uli Becker, adidas' head
of global brand marketing.