Top 10 Online Broadcast Media Destinations  (Week ending April 23, 2006 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

NBC Universal

3,767

2.92

MSN Video

3,524

2.73

Clear Channel Online Network

3,194

2.48

BBC

3,166

2.46

Yahoo! TV

2,668

2.07

AOL Television

2,660

2.06

MSN TV

2,283

1.77

Nick

2,103

1.63

FOX Broadcasting

1,914

1.48

Discovery.com

1,608

1.25

Source:  Nielsen//NetRatings NetView

Demographic Data for Broadcast Entertainment Category(Month of March 2006 US, Home and Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

66,385

100

Male

32,529

49

Female

33,856

51

Age

 2 - 11

 3,461

5.21

 12 - 17

 4,965

7.48

 18 - 24

 3,055

4.6

 25 - 34

 10,241

15.43

 35 - 49

 23,934

36.05

 45+

 29,136

43.89

 55+

 13,272

19.99

 65+

 4,811

7.25

HH Income

 $ 0 - 24999

 3,764

5.67

 $ 25000 - 49999

 15,151

22.82

 $ 50000 - 74999

 17,095

25.75

 $ 75000 - 99999

 13,048

19.66

 $ 100000 - 149999

 10,688

16.1

 $ 150000+

 5,477

8.25

 No Response

 1,162

1.75

Source:  Nielsen//NetRatings NetView

Top 15 Advertisers

Impressions (000)

Share of all Impressions

General Electric Company

26,191

19.5%

E.W. Scripps Company

15,927

11.8%

Cox Enterprises, Inc.

13,346

9.9%

Time Warner Inc.

10,510

7.8%

Discovery Communications, Inc.

10,035

7.5%

Lifetime Entertainment Services

9,717

7.2%

The News Corporation Limited

7,514

5.6%

The Walt Disney Corporation

6,106

4.5%

Viacom Inc

5,843

4.3%

GameKillers

4,656

3.5%

Grupo Dataflux, S.A. de C.V.

4,396

3.3%

Comcast Corporation

3,751

2.8%

Jones International, Ltd

3,058

2.3%

News 5 Net

2,755

2.0%

Speed Channel Network Inc

2,701

2.0%

Total

134,584

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

33,392

24.8%

Medium Rectangle

(300x250)

26,654

19.8%

Wide Skyscraper

(160x600)

17,915

13.3%

Unspecified

15,561

11.6%

Full Banner

(468x60)

8,043

6.0%

Half Banner

 (234x60)

7,626

5.7%

Skyscraper

(120x600)

7,364

5.5%

Button #1

(120x90)

5,309

3.9%

Rectangle

 (180x150)

3,738

2.8%

Non-Standard Dimension

3,318

2.5%

Micro Bar

(88x31)

1,508

1.1%

Button #2

(120x60)

1,144

0.9%

Large Rectangle

(336x280)

1,039

0.8%

Vertical Banner

(120x240)

830

0.6%

Square Button

(125x125)

807

0.6%

Square

(250x250)

302

0.2%

Vertical Rectangle

(240x400)

35

0.0%

Total

134,585

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

Inline

134,114

99.6%

Interstitial

294

0.2%

Floating/Overlay

159

0.1%

Pop-Up

10

0.0%

Pop-Under

9

0.0%

Total

134,586

100.0%

Source: Nielsen//NetRatings AdRelevance