Initiative Worldwide Monday unveiled details of a dedicated entertainment department, Initiative Entertainment (
MediaDailyNews, March 27). Recently won CBS and Showtime accounts will be in this new
group, which will be run by Alan Cohen, executive vice president, managing director, Innovations and Entertainment, Initiative Worldwide. As part of this, Initiative hired veteran network executives
John Nuzzi, as senior vice president, group account director, who will head up the CBS/Showtime business, and Greg Castronuovo, as vice president, group account director.
--Wayne Friedman
advertisement
advertisement