• by May 9, 2006

Initiative Worldwide has launched an entertainment department to house the CBS and Showtime business. Dubbed Initiative Entertainment, it will be overseen by ALAN COHEN, executive vice president, managing director, Innovations and Entertainment. Cohen will continue to manage the Initiative Innovations group based in Los Angeles. In addition, JOHN NUZZI and GREG CASTRONUOVO have been named as senior vice president, group account director, and vice president, group account director, respectively.