PRIMEDIA Enterprises, the licensing and direct-merchandising arm of the publishing behemoth, has expanded its relationship with RadioShack. Under the terms of the deal, the companies will continue to
develop and promote 1:10th scale radio-controlled vehicles in conjunction with PRIMEDIA's Super Street and Lowrider magazines. RadioShack will also add PRIMEDIA's Hot Rod and 4 Wheel & Off-Road to its
line of radio-controlled vehicles.
"Making sure we could offer tuner enthusiasts realistic features and options was essential to the long-term success of our new XMODS Custom RC product line,"
said RadioShack senior vice president, marketing Don Carroll in a press release. "By joining with PRIMEDIA, we were able to tap into their intimate knowledge of the tuner market and create a fun and
affordable product platform that has been readily embraced."
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