60/40 Men to Women Tune in Online Sports A deeper look at Online sports destinations, demographics, advertisers, ad types, sizes and delivery technology.
advertisement advertisement Top 10 Online Sports DestinationsWeek ending April 30,
2006 US, Home and Work |
Brand or Channel | Unique Audience (000) | Active Reach (%) |
ESPN | 7,183 | 5.59 |
Yahoo! Sports | 6,293 | 4.9 |
FOX Sports on MSN | 5,483 | 4.27 |
eBay Sports | 3,839 | 2.99 |
MLB.com | 3,609 | 2.81 |
NFL Internet Network | 3,552 | 2.77 |
CBS Sportsline.com Network | 3,478 | 2.71 |
SI.com |
3,060 | 2.38 |
AOL Sports | 2,910 | 2.27 |
nascar.com | 2,258 | 1.76 |
Source: Nielsen//NetRatings NetView |
Demographic Data for Sports CategoryMonth of April 2006 US, Home and Work |
Category | Target | Unique Audience
(000) | Audience Composition (%) |
Total | |
60,331 | 100 |
Male
| | 35,426 | 58.72 |
Female | | 24,905 | 41.28 |
Age | 2 - 11 | 1,943 | 3.22 |
| 12 - 17 | 4,714 | 7.81 |
|
18 - 24 | 3,028 |
5.02 |
| 25 - 34
| 9,505 | 15.76
|
| 35 - 49 | 22,561 | 37.4 |
| 45+ | 26,599 | 44.09 |
| 55+ | 11,872 | 19.68 |
| 65+ | 4,312 | 7.15 |
HH Income | $ 0 - 24999 | 2,847 | 4.72 |
| $ 25000 - 49999 | 12,159 | 20.15 |
| $ 50000 - 74999 | 15,827 | 26.23 |
| $ 75000 - 99999 | 12,280 | 20.35 |
| $ 100000 - 149999 | 10,781 | 17.87 |
| $ 150000+ |
5,431 | 9 |
| No Response | 1,005 | 1.67 |
Source:
Nielsen//NetRatings NetView |
Data on the Entertainment Industry, Sports Leagues and Teams Segment Week ending April 30, 2006 US, Home and
Work
Top 15 Advertisers |
| Impressions (000) | Share of Impressions |
Major League Baseball | 4,787 | 22.1% |
Zurich Classic of New Orleans | 3,192 | 14.7% |
Minnesota Vikings | 1,424 | 6.6% |
NBA | 969 | 4.5% |
Detroit Red Wings Official Page | 948 | 4.4% |
The Walt Disney Corporation | 869 | 4.0% |
New York Jets | 832 | 3.8%
|
Pittsburgh Penguins | 742 | 3.4% |
PGA TOUR, Inc. | 661 | 3.1% |
Lowe's Companies, Inc. | 611 |
2.8% |
Comcast Corporation | 592
| 2.7% |
Iowa Hawkeyes | 570 | 2.6% |
Indiana University | 464 | 2.1% |
The University of Tennessee | 395 | 1.8% |
Dallas Stars Official Site | 340 | 1.6%
|
Total | 21,652 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Leaderboard | (728x90) | 7,051 | 32.6% |
Button #2 | (120x60) | 2,406 | 11.1% |
Rectangle | (180x150) | 2,378 | 11.0% |
Wide Skyscraper | (160x600) | 2,026 | 9.4% |
Medium Rectangle |
(300x250) | 1,673 | 7.7% |
Half Banner | (234x60) | 1,114 | 5.1% |
Vertical Banner | (120x240) | 1,091 | 5.0% |
Button #1 | (120x90) | 1,070 | 4.9% |
Skyscraper | (120x600) | 1,050 | 4.9% |
Full Banner |
(468x60) | 722 | 3.3% |
Square Button | (125x125) | 385 | 1.8% |
Micro Bar | (88x31) | 271
| 1.3% |
Non-Standard Dimension | | 243 | 1.1% |
Square |
(250x250) | 150 | 0.7% |
Large Rectangle | (336x280) | 10 | 0.0% |
Vertical Rectangle | (240x400) | 9 | 0.0% |
Total
| | 21,649 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery
Types |
| Impressions (000) | Share of all Impressions |
Inline | 21,345 | 98.6% |
Pop-Under | 158 | 0.7% |
Pop-Up |
137 | 0.6% |
Floating/Overlay | 10 | 0.0% |
Total | 21,650 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Data on the Web Media Industry, Sports and Recreation Segment Week ending April 30, 2006 US, Home and Work
Top 15 Advertisers |
| Impressions (000) | Share of all Impressions |
Major League Baseball | 10,328 | 15.3% |
NBA | 9,078 | 13.4% |
NFL Enterprises | 5,985 | 8.8% |
Scout.com | 5,758 | 8.5% |
Nascar | 4,934 | 7.3% |
Yahoo! Inc. | 3,699 | 5.5% |
Sportsbook Review.Com | 3,425 | 5.1% |
Stats | 3,273 | 4.8% |
SportsLine.com, Inc. | 2,842 | 4.2%
|
Fantasy League Limited | 2,707 | 4.0% |
Surfline, Inc | 1,977 | 2.9% |
Arena Football League | 1,796 | 2.7% |
Microsoft Corporation | 1,325 | 2.0% |
Detroit Newspaper Agency | 1,237 | 1.8%
|
Baseball Almanac | 904 | 1.3% |
Total | 67,668 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes |
| Dimensions | Impressions (000) | Share of all Impressions |
Micro Bar | (88x31) | 23,763 |
35.1% |
Leaderboard | (728x90)
| 15,686 | 23.2% |
Wide Skyscraper | (160x600) | 6,478 | 9.6% |
Button #2 | (120x60) | 5,909 | 8.7% |
Medium Rectangle | (300x250) | 5,301 | 7.8% |
Rectangle |
(180x150) | 5,211 | 7.7% |
Non-Standard Dimension | 1,695 | 2.5% | |
Square Button | (125x125) | 1,175 | 1.7% |
Full Banner | (468x60) | 1,136 | 1.7% |
Half Banner | (234x60) | 715 | 1.1% |
Button #1 |
(120x90) | 206 | 0.3% |
Unspecified | | 149 | 0.2% |
Large Rectangle | (336x280) | 123
| 0.2% |
Vertical Banner | (120x240) | 107 | 0.2% |
Skyscraper ( |
120x600) | 15 | 0.0% |
Total | | 67,669 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
| Impressions (000) | Share of all Impressions |
Inline | 67,645 | 100.0% |
Pop-Up |
23 | 0.0% |
Pop-Under | 1 | 0.0% |
Total | 67,669 |
100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.